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Harness the power of our expertise to catalyze transformative change within your business.

We're an intuitive design agency that extend your product design capability to build an entirely new product with our experienced team of Designers and Developers,thereby reducing your time and cost to market.

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UX Research

User research puts a project into context. By humanizing the data collected about users, designers and researchers can identify the problems users face during an interaction and turn them into actionable insights.

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Product Strategy

Product strategy is the plan created by a company to define the vision for a product and identify how that vision will be realized. A well-tuned product strategy ensures that everyone is working in sync toward the same high-level business goals.

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UI Design

UI design prioritizes the user’s visual experience. A good user interface is functional, reliable, and enjoyable to use. User interface design should minimize the effort that the user has to invest interacting with a product and help users accomplish their goals with ease.

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Graphics Design

Graphic design is the process of creating visual content that helps to communicate messages with an audience. The art of visual communication is essential, especially for brands looking to connect with their target audience, and graphic design is the perfect solution.

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Front-end Development

Front-end development, also known as client-side development is the practice of producing HTML, CSS and JavaScript for a website or Web Application so that a user can see and interact with them directly.

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Digital Marketing

As a leading Digital marketing agency, We are committed to delivering brand-specific, audience targeted and conversion oriented SEO, Web Design, Social media marketing, Business branding & Online reputation management services to our clients to meet their Digital marketing goals.

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IT Consulting

Our unwavering dedication lies in assisting our clients in making optimal business choices, regardless of the circumstances. To achieve this, we invest ample time in actively listening to our clients, striving to gain a comprehensive and unequivocal comprehension of their business. This includes understanding their goals, challenges, organizational culture, and personnel.

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Motion Graphics

We can transforms your static visuals into engaging showstoppers. We can work with your existing assets, or make something from scratch. Let us execute on your creative vision, without the hassle.

Custom Application Development

Want to develop a custom app using headless CMS or Mobile App?

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Our blueprint model for your business success.

We provide data-driven insights that represent the voice of the user and resonate with business objectives.


The product research phase is probably the most variable between projects. It depends on the complexity of the product, timing, available resources, and many other factors.

  • Individual in-depth interviews
  • Competitive research


We draw insights from data collected during the research phase, moving from “what” users want/think/need to “why” they want/think/need it. During this phase, designers confirm that the team’s most important assumptions are correct.

  • Creating user personas/stories
  • Storyboarding


When users’ wants, needs, and expectations from a product are clear, product designers move to the design phase. At this step, product teams work on various activities, from creating information architecture (IA) to the actual UI design.

  • Sketching
  • Creating wireframes/prototypes


After receiving the designs for the product to be created, the work following the design stage is divided equally into various units and modules.

  • Coding HTML/CSS/JS
  • Code reviewing / Design usuability testing
  • Deploying product


Validation helps teams understand whether their design works for their users. During a series of user testing sessions, the team validates the product with both stakeholders and end-users.


A leader in design expertise with a number of domains and industries.

E-commerce & Marketplace

We create marketplace solutions of various formats, scopes of complexity, multiple platform themes and overall purposes - you just tell us what exactly you are looking for.

Financial Technology (Fintech)

From online digital wallet to stock exchanges; our design solutions have helped simplify the digital financial landscape.

Health Care (Medtech)

From Health Monitoring app to Medical E-commerce System, our design solutions have seamlessly connected the healthcare ecosystem.

IT/Design Consulting

We are committed to helping our clients make the best business decisions in all circumstances. We do this by taking the time to listen to our clients in order to gain a full and clear understanding of their business - their objectives, issues, culture and people.

Show up, make incredible work, and live the life you want

From day one, we’ve been committed to making Reef a place where people can make the best work of their career — sustainably. This means working reasonable hours. Spending each day in a welcoming, inclusive environment. We believe in doing everything we can to help our employees lead healthy, full lives.

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We’d love to work with you and your team

Whatever challenge your organization might face, you don’t have to solve it alone. Let’s talk about the work that can’t wait for you and get started.

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